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About me

A design geek, explorer, pop culture connoisseur, coffee fanatic, and a typical laughing guru. As a designer, I continuously strive to go above and beyond the functional imperative and design for the end outcome as delight.

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A Product Designer with around 4 years of work experience who holds a Master of Science degree in Experience Design. After receiving her Bachelor’s in Product Design, I worked as a product designer on fintech platforms, robotics, and consumer app projects across UX and UI. I also worked on apps and websites across platforms, and CRM platforms, and conducted user research. 

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My expertise

DATA INFORMED DECISIONS

Data shapes thinking through data-led decision making.

DESIGN FOR OUTCOMES

Creating for measurable and relevant outcomes

BRIDGING HUMANS AND SYSTEMS

Design for the end user by 

understanding behavior

LITTLE BIG THINGS

Every small detail of the 

experience crafted with intent

NUDGING GROWTH

Leveraging behavioural economics in a practical way

CROSS INDUSTRY EXPERTISE

Experience of working on projects across numerous industries

Work Experience

Design Strategist
Joseph Machine Company

August 2021 - May 2023

Freelance Designer

August 2021 - May 2023

GRADUATE TEACHING FELLOW

Northeastern University

September - December 2022

EXPERIENCE DESIGN CO-OP

Other Tomorrows

May - August 2022

RESEARCH ASSOCIATE

Northeastern University

December 2021 - May 2022

USER EXPERIENCE DESIGN LEAD

Human X

December 2018 - August 2021

DESIGN INSTRUCTOR

Synergy Institute

March 2020 - August 2021

Led a team of six in designing and developing an internal planning platform using Agile methodology that reduced processing time by over 75%. Guided UX research, wireframing, prototyping, and UI design to create an intuitive web application. Utilized iterative development, daily stand-ups, and sprint reviews to improve collaboration and efficiency.

  • Website and Strategy | CK Designs
    Creating a brand logo and brand guidelines for a real-estate and interior design firm. The brand was represented through a cohesive website showcasing the abilities and portfolio of the firm
     

  • Brand Strategy | Gray Walls
    Logo and the brand personality for an interior design company. Creating digital templates for posting on social platforms with varying strategies for each platform
     

  • UX Writing | Scoopfeed
    Writing social media articles for a lifestyle blog on Facebook. The topics ranged from travel and fashion to food and celebrities

The primary instructor for an undergraduate level class for Interaction Design Tools:

  • Developing a course curriculum that resulted fluency in Figma and other interaction design tools

  • Introduced the basics of UI/UX design into the curriculum using best practices and real life examples

  • Helping students solve real life problems in UI/UX

  • Navigating students through Webflow and other new-age web development tools

Experience designer and innovation strategist at a Boston based design studio. Some of the notable pieces I worked on during the co-op:

  • Leading the Other Tomorrow studio and brand image shift through workshops and market audits

  • Developing a zero waste toolkit that can be adopted by cities as well other individual groups look at a design approach to zero waste

  • Designing a research study for a collision and auto care scheduling portal

Design lead researcher for a skill based transformational game designed for residential assistants on campus housing. Some on the research results lead to:

  • Facilitating difficult conversations through scripted behavior

  • Designing the content of the transformational game taking into considerations concepts of ‘personal and social identity’

  • The efficiency of reflective practice through the transformational game

  • Interface to facilitate online play of the game

Leading strategic design projects for social impact firms, AI, fintech, edtech, pet care apps etc. Some of my clients included Aditya Birla Capital, Times Bridge, Hindustan Times, etc. A few projects that helped to shaped their business strategy were:

  • A human centric approach to a robo-advisory wealth planner for Aditya Birla Capital to assist around a million users with their financial health

  • Designing a patient screening interface for Mitra (a covid screening robot) by using principle of behavioral science.

  • An intuitive pet care ecosystem that helps pet parents take care of their pets better

  • An immersive and personalized sports streaming app made social for a OTT media company

  • Building brand personalities based on the ethos of the company that best captures their essence

I helped students build academic abilities in critical and creative thinking at an accelerated learning institute. Students left the program with a better understanding of basic design thinking concepts. I did this through changing and implementing:

  • Design thinking workshops for potential design undergraduate students

  • Project briefs and mentorship for high-school students

  • Help students build their portfolio for college applications

Education

NORTHEASTERN UNIVERSITY,

BOSTON

Master's of Science

Experience Design | 2022

UNITEDWORLD INSTITUTE OF DESIGN, INDIA

Bachelors Degree

Product Design | 2019

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