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FirstLight- NBA Streaming

Application Design

A sports app for avid basketball fans that works at creating a community-watching experience. The brief was to design an application for NBA fans, a ‘go-to-buddy’, and engage them in the ‘Game beyond the game’, unlike other sports apps. NBA fans spend 2x more time on subscriptions on fan sites than regular sports fans, and are an untapped monetization potential. A sports app that would be designed for everyone and not just the number crunchers.

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