A Product Designer with around 5 years of work experience who holds a Master of Science degree in Experience Design. After receiving her Bachelor’s in Product Design, I worked as a product designer on fintech platforms, robotics, and consumer app projects across UX and UI. I also worked on apps and websites across platforms, and CRM platforms and conducted user research.
My expertise
DATA INFORMED DECISIONS
Data shapes thinking through data-led decision making.
DESIGN FOR OUTCOMES
Creating for measurable and relevant outcomes
BRIDGING HUMANS AND SYSTEMS
Design for the end user by
understanding behavior
LITTLE BIG THINGS
Every small detail of the
experience crafted with intent
NUDGING GROWTH
Leveraging behavioural economics in a practical way
CROSS INDUSTRY EXPERTISE
Experience of working on projects across numerous industries
What I've Been Upto
BRAND DESIGN AND STRATEGY
West Shore Home
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Helped shape early brand and design direction for national campaigns by translating customer insights and business goals into clear visual and experience principles.
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Led UI/UX design for digital touchpoints by identifying friction in existing experiences and redesigning assets to improve clarity, accessibility, and consistency across web and social platforms.
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Partnered with marketing and strategy teams to craft visual storytelling that strengthened campaign narratives and elevated overall brand perception.
DIGITAL DESIGNER
Freelance
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Partnered with clients to define brand voice, visual language, and content strategy, turning abstract goals into cohesive digital identities.
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Designed platform-specific creative by understanding how users engage differently across Instagram, Facebook, and LinkedIn, and tailoring visuals accordingly.
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Supported campaigns end-to-end, from concept through execution, using motion graphics, photo editing, and branded templates to increase engagement and consistency.
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Focused on creating content that not only looked polished but also supported marketing goals and strengthened long-term brand presence.
DIGITAL DESIGNER
Joseph Machine Company
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Led the redesign of an internal planning system by identifying inefficiencies in existing workflows and translating them into a streamlined digital platform.
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Guided UX research, wireframing, prototyping, and UI design to create an intuitive web application that significantly reduced processing time.
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Managed a cross-functional team using Agile practices, aligning designers, engineers, and stakeholders through clear priorities, sprint planning, and iterative feedback.
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Acted as the connective tissue between strategy and execution, ensuring the product solved real operational problems, not just technical ones.
UI/UX DESIGNER
Freelance
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Helped early-stage companies clarify their positioning by translating business strategy into meaningful brand and product experiences.
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Designed brand identities and UX solutions that aligned user needs with business outcomes across fintech, real estate, lifestyle, and food sectors.
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Worked closely with founders and teams to move from concept to execution, ensuring design decisions were grounded in real-world use cases
UI/UX DESIGN CO-OP
Other Tomorrows
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Led the design of a zero-waste toolkit by identifying gaps in how sustainability resources were being accessed and used by communities.
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Translated complex sustainability concepts into an accessible, actionable system now adopted by the City of Boston and local organizations.
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Reimagined the studio’s brand identity by auditing existing touchpoints and redefining how the organization communicated its mission through workshops and materials.
DESIGN RESEARCH ASSOCIATE
Residence life,
Northeastern University
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Led a research-driven initiative to design a skill-based transformational game focused on conflict resolution for residence hall assistants.
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Conducted workshops, simulations, surveys, and focus groups to test mechanics and refine learning outcomes.
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Collaborated with university staff and conflict-resolution experts to ensure the experience translated theory into practical, real-world skills.
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Helped train 50 RAs by turning abstract interpersonal challenges into interactive, memorable learning experiences.
USER EXPERIENCE DESIGN LEAD
Human X
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Led cross-industry product and experience design initiatives by identifying unmet user needs and aligning solutions with business goals.
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Designed a human-centered personal finance experience for Aditya Birla’s wealth planner, supporting a platform used by over a million users.
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Shaped the UX for a patient-screening robot at airports during COVID-19 by applying behavioral science principles to reduce healthcare worker exposure.
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Increased engagement and retention for an NBA viewing app by rethinking how users interact with live content and leveraging behavioral economics.
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Defined a strategic brand framework for Omidyar Network India during its transition, clarifying the organization’s identity and values post-separation.
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Identified a gap in India’s pet-care ecosystem and guided the Crittr app from concept through execution as a comprehensive care solution.
Fellowships & Teaching
GRADUATE TEACHING FELLOW
College of Art, Media, Design, Northeastern University
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Designed and taught an undergraduate Interaction Design Tools course focused on building fluency in Figma and modern design workflows.
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Introduced UI/UX fundamentals through real-world problem-solving rather than tool-only instruction.
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Guided students through Webflow and emerging web technologies, helping them bridge design and implementation.
GRADUATE TEACHING ASSISTANT
College of Art, Media, Design, Northeastern University
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Supported an undergraduate Design Perspectives course by helping students connect design theory to real-world impact.
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Led presentations, critiques, and office hours to make complex concepts accessible to beginners.
DESIGN INSTRUCTOR
Synergy Institute of Accelerated Learning
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Helped students develop critical and creative thinking skills by introducing design thinking as a practical problem-solving framework.
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Designed workshops, project briefs, and mentorship programs for high-school students preparing for design programs.
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Guided students through portfolio development, helping them articulate their thinking, not just showcase visuals.